Press releases can produce major rewards in marketing and PR, even if they don’t achieve placements in leading media outlets. Savvy PR departments and agencies use press release service to spread news releases, as each delivers distinctive advantages. Paid services promise media placements and syndication, while free services secure valuable links for web traffic.
Most companies, non-profits and PR agencies utilize paid subscription services like Business Wire to make sure their press releases appear in leading publications. The subscription services have arranged for automatic publishing of news releases in hundreds of websites on the internet – thereby virtually guaranteeing placements for clients’ news releases. A lot more importantly, news releases often work as the basis for journalist-written articles in prominent, high-circulation news publications. Consequently, news releases distributed by subscription services often achieve high rankings in Google News search results.
Why Free Press Release Services Still Matter – Free services usually publish the discharge on the site and seldom possess the syndication/distribution clout of the paid services. The benefit of free sites could be the capability to build on keywords, links, tags and meta-tags – which all bring about the traffic on your own website along with your website’s rank.
These links all add to the variety of total inbound links for your site, which page rankers like Google Page Rank and Alexa take into account when rating websites. As Bruce Clay, founding father of Bruce Clay, Inc. marketing optimization agency, explains:
“Pr releases have been in existence forever and they are still beneficial to the things they were originally designed for: traffic and branding.” Google’s recent link scheme guidelines have driven controversy about whether releases build SEO. Google frowns upon linking keywords as anchor-text in news releases and wants them tagged as “nofollow” to make sure they have zero value for search engine optimisation. However, “navigational links” which use anchor text of a domain address, company name or product name do not need to become tagged “nofollow” and most likely still produce seo value.
Matt Cutts of Google notes that he “wouldn’t expect links from press release websites to profit your rankings.” However, in response to Cutts’ statement, a study by SEO Consult proved that links in releases can have direct SEO benefit.
Whether release links boost SEO or otherwise, one important thing remains certain: publication on the free press release site – in particular those rich in rating page ranks – generates traffic and readership.
PR Leap is a fairly new company which had been were only available in 2003 and is also quickly growing. They have got greater than 30,000 organizations since December 2007. PR Leap has discontinued their free service, however paid services are not so expensive, only costing around fifty dollars. There exists a small biography concerning the owners of PR Leap, and a lot more details about their company on the company blog. Furthermore, they have a very helpful question and answer page, where most questions on their services could be answered.
This website seems quite simple, with basic information regarding the assistance. From exploring the blog I can tell that this owners absolutely love the things they are performing, and appear to worry about an individual. They keep the user updated, by posting many articles on their blog. However, they did have some difficulties making use of their website last month as a result of “pay hold” bug, however the problem was fixed rather quickly.
The Open Press is an extremely professional website which offers the distribution of press announcements free of charge. The free press releases will simply show the production with plain text and it will just be on The Open Press for half a year. Additionally, they reject about 30 % in the press releases and never permit you to fix your mistakes and repost. However, they do have another choice, press release with stars, which puts your press release on The Open Press’ PRO PR section. This ranks it higher on other websites, allowing for more viewers. The minimum price for this particular option is ten dollars and if you wish more stars, which gives you more options, then it is around fifty dollars. Another perk that the press release will remain on the website for a year as opposed to 6 months. The Open Press also gives you email alerts about your press release, making it easier to monitor.
Overall it is apparently very professional. This is a very useful website, with how to write a release, and ways to send it. In addition, it provides you with the majority of your options upfront. However, to be a totally free press release site it will have plenty of rules. When posting your article, it comes with an extensive listing of “don’ts.” One important thing which i did find interesting is the fact there is absolutely no room to edit. Should they usually do not just like your article then they is not going to post it, and you do not have an opportunity to edit it; this really is a thing that most other websites permit you to do.
There is no fee to create a free account with Newswire Today, as well as no fee to send out a press release. They feature the fundamental options for free press release distribution. For instance, your submission is published within the order it had been received, with alternative party advertisements. However, they do have a Premium option where your press release is published within 24 hours, with a company logo, statistics, and no third party advertisements. The Premium option can vary from ninety-five dollars to four hundred dollars.
As compared to the other free press release wire service websites, that one was the easiest to do. Even though I used their free option they published my press release rather quickly after I submitted it. One problem which i did run into was that the date of my press release was changed after I attempted to resubmit. I attempted to change it after editing, nevertheless it yctzsj not allow me to. However, there exists a company number that one could require all questions.
Both paid and free news releases could also positively influence online reputation. Announcements of new products, services and promotions present positive information in search results that can rank highly and for that reason push down any negative comments and posts in the listing of search engine rankings. Pushing negative articles off the 1st page of search engine rankings is actually a major objective of online reputation management programs.
An excellent distribution plan also requires media monitoring to track news reports release’s placement. A powerful media monitoring service will clip the publications that reported the press release, monitor conversations regarding the company or products following the release, and appraise the reach and reader sentiment of the press release.