Google SEO Ranking Factors
Introducing SEO Ranking Factors – What will make me top? Or more precisely “Exactly what are the factors that determine my position within the natural listings for a specific key phrase and what is their relative importance?” Wow! These are the questions that everyone involved in Search engine optimization, from clients to agencies, needs and wants to know. So let’s work through some answers.
Unfortunately, the number of people who can definitively answer these questions by concisely explaining the hundreds of factors, and how they work with one another, is strictly limited to the engineers who work for the search engines.
However, through combining the event in the authors, the review team and disclosure from the major search engines and expert commentators, we now have compiled a comprehensive list of the most important factors which determine position in the listings.
What determines ranking position within the natural listings?
The position or ranking inside the natural listings for the key phrase is dependent on searching engine’s ranking algorithm.
For the search query applied for the search engine, the algorithm uses rules or heuristics to recognize by far the most relevant pages, based on the page’s text content along with its context (which can be indicated by links from other pages and sites).
Each search engine features a different set of algorithms produced by engineers who strive to make the best relevance for the users.
However, the ranking of natural listings has evolved as a science over the past 10 years, according to an even longer past of document indexing and retrieval history. As with every sciences, there are fundamental principles which apply. So to deliver relevance search engines like google tend to use common internet search engine ranking factors.
Enough with the science: get using the ranking factors…
We will quickly enough. But before we all do here’s anything to the wise: understanding probably the most common ranking factors is straightforward. Keyword: ‘straightforward’.
Over the past couple of years many bedroom cowboys and unethical agencies have raked in fees by pretending that SEO is approximately wearing a black hat, doing the search voodoo, etc. There is however no requirement for any smoke or mirrors. If your agency refuses to show its techniques to you then our advice would be to move on. Immediately!
Inspite of the mystique perpetuated about SEO it truly isn’t terribly hard to grasp the concepts. The difficulty lies in managing keywords and optimization over the long term. Not in comprehending the ranking factors.
Who in my organization must know about this stuff?
It is essential to your technology team / agencies to understand these ranking factors. Additionally it is imperative that all content owners / authors / stakeholders understand how good quality content can improve search rankings. Authors need to know which key phrases to use, or else you won’t have a joined up strategy.
Applying simple ‘house style’ rules can help generate visits from qualified visitors. In reality let’s coin a phrase: ‘house strategy’. You have to develop a ‘house strategy guide’ for your authors and editors.
Therefore I can ditch my SEO agency, right?
This will depend, is definitely the honest answer. You might have the capacity to, however it is very likely this guide will inform your pursuit strategy, along with you making the calls. However you will still need somebody to control it (either in-house or outsourced). Ultimately the following information to look marketing is approximately increasing ROI and maximising rankings, not about saving costs.
There remains a great requirement for solid, ethical SEO agencies. Management and optimization is an ongoing task. The bigger your company / market / website, the greater that task will probably be. High volume search-terms and intense competition signifies that applying specific optimization techniques is required to rank well. Ethical SEO agencies can aid you with this.
The holy grail of SEO would be to acquire a high, stable and long-term presence in the top in the SERPs for phrases which have both high volume and which convert well.
Agencies can also help by putting the brakes all on your own enthusiasm, as over-optimization is actually a leading reason for internet search engine penalties. Equally, after reading this guide, you should be able to see whether your overall agency has ended-egging the SEO cake, or feeding you unsound advice.
Understand that search engines like google also employ ranking penalties for websites / pages. They employ filters inside their algorithms that penalize websites for search engine spamming (including over-optimization of any hbfphu or non-natural links from other sites ).
Now for your six key ranking factors…
1. Planning and strategy including setting performance targets.
2. Index inclusion and coverage.
3. On-page optimization.
4. Link-building (external and internal).
5. SEO process.
6. Conversion efficiency.
Of those six areas, those at the heart of online search engine ranking are success factors 2, 3 and 4. Why? Well, should your pages usually are not included inside the index then you definitely cannot be prepared to gain any search engine referrals. Once included, results are dependent on the combination of on-page optimization and link-building.
Once we speak about link-building we’re mainly considering 3rd party links, but a good internal linking structure should be adopted inside your own website/s. You will find proven benefits.
The hundreds of factors utilized by the search engines to determine relevance can be simplified into two of the most key elements which can be essential for good ranking positions.