Social networking has become a fundamental element of our everyday lives. Businesses of all size and shapes have started making the most of available mediums. Today we will try to anatomize tips on social media marketing for small businesses. You can find a plethora of small companies eyeing social medium to market their business/services. However, majorly these small businesses are failing or not being able to make optimum usage of social media for their business growth. There are numerous theories and methods on how to effectively use social media for established brands, however the topic social media marketing for small businesses is seldom addressed. Based on Digital state of eMarketing India 2017 Octane Research:
The primary reasons behind the low turnout are uncertainty with an implementation of social networking, calculating return and persuade employees/stakeholders to clinch social media marketing. Hence it is important to address the elephant within the room and analyze how beneficial is Social media marketing for small enterprises.
Social networking for small companies is an excellent way for emerging businesses to generate lead and build a reputation. If regularly updated, social media marketing can deliver more results in comparison with traditional mediums. Social media for small enterprises gives brands a good edge of control over the content that they want to post. Also, since social networking is a two-way dialogue process, it helps businesses to instantly identify what exactly is benefitting them. Social networking for small businesses can also help generate Word of mouth marketing, which is among the best tools for emerging businesses.
The foremost and foremost important part that small businesses should concentrate on would be to define their target audience. It will help small enterprises to device their social media marketing strategy accordingly. The target audience ought to be defined basis age bracket, sex, location, users’ online behaviors, their likes, interests, and preferences. For niche products, business people may even target users according to their birthdays, anniversaries and important milestone. Audience targeting plays a very crucial role within the result of the final results. For e.g.: a neighborhood shop selling footwear should not target users with interest in entertainment. The store definitely won’t obtain the desired results.
Overnight success is a myth. Small companies must understand this basic fact. Generally, whenever a new business starts selling on social media marketing, there is certainly palpable excitement is achieving a lot more than set targeted sales. Businesses must set goals which are upwards and forward. To achieve enormous goals, small enterprises start updating social feed with multiple updates in shorter duration. This leads to user’s disinterest in the product/service. The set goals needs to be in sync with brand’s core capabilities and expertise. For e.g.: if a business is into selling shoes, they shouldn’t set an objective to fix maximum shoes inside their area.
By now everyone knows, social media is perfect for free. Even paid campaigns can be conducted with a relatively affordable as compared to traditional mediums. It is within this scenario, we often see small businesses jumping the bandwagon and creating profiles on all of the available platforms. Creating social profile doesn’t hamper brand image, but aggressively promoting a brand name on wrong platforms can cause brand losing its potential prospects. Hence it is far better for SME’s to first identify the correct platform through which they could maximize their business. For e.g.: When a shoe selling brand tries to aggressively sell on LinkedIn, they won’t get yourself a plausible response in comparison with promotions on Facebook/Instagram.
Since each and every company is riding inside the social networking wave, it is crucial for any these to promote their core product/services. Nowadays, we have seen lots of businesses promoting their services in addition to promoting peripheral products/services, which revolves around their core product/services. Most of the times, this SME’s doesn’t have capabilities to satisfy a requirement, which can lead to an unsatisfactory word of mouth marketing for business on social networking platforms. Allow us to go back to our example; if a shoe seller is trying to aggressively promote socks rather than shoes, it is really not going to help the business in the end.
Given that we have now covered the topics of identifying the prospective audience, setting achievable goals, deciding on the best medium and promoting the right product/services let us now check out the sort of content a business should promote on their social pages. A company should always give attention to creating top quality content instead of not-good quantity content. Even when the business updates their page once in a day as long as it is actually relevant to their business, advocates about its core products send across a specific message it is known as a high quality content. Antagonistically, if a business posts multiple updates which aren’t even highly relevant to svqdau business’s services and products results in users taking into consideration the business as fake/spam. Also, new businesses should try and avoid promoting other businesses on their own social platforms initially.
Making a small business successful on social platforms is no small task. It requires plenty of efforts for that businesses to take care of their conversion ratio. One effort is to produce a content calendar. Small enterprises must anticipate important events and make up a content calendar accordingly. Ideally, a content calendar should be planned monthly in advance but a much weekly content calendar is very recommended. It will help businesses in order to avoid any very last minute hassles, strategize a lot more effectively and it also helps with creating curiosity amongst its loyal fans/customers.
Social networking is very unpredictable. The information a company posts today, may not benefit tomorrow. Hence, small companies should always test their content before publishing it on their pages. Testing content also pertains to the platform a small company chooses to market. Small businesses proprietors must always don the consumer’s hat before posting about any product feature, updates, schemes or offers. A consumer’s perspective is the key when testing the information that has to be uploaded.