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Though Internet marketing provides a global platform, it is also considered as the most dynamic and functional tactic to reach and positively influence the local market. It can be a good substitute for traditional offline marketing channels (like TV, local newspapers, etc.) that are generally utilized for local marketing to reach the local customers.
As local market comprises of highly prospective customers who definitely are significant in driving new and repeated sales, there arises the necessity for local online marketing. This article emphasizes on why small companies should think about local online marketing as being an essential factor of their overall online marketing strategy.
Increasing numbers of folks are using Internet to shop locally: According to a study ‘User Wave View VII’, conducted by BIA/Kelsey and ConStat, 97% of all the consumers use Internet for researching services and products within their local areas. These statistics prove that local online marketing is the simplest way to target potential customers. Further, with almost all mobiles coming with Internet facilities, location based searches can also be increasing.
Location based marketing involves customizing marketing messages according to the location and preferences of prospective clients. When a customer wants a business in a particular area, there are higher likelihood of your site appearing on the search results should your business has geo-specific content.
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Consumers prefer local searches, as most of the place based search results (though small in number) are found to become more related to the customer.
Improves customer loyalty: As already said, customers rely mostly on local stores when in urgent need. This makes customers become more faithful to these stores. Based on ‘local search usage study’ conducted by Localeze, 61% of the local business searchers have claimed that local search results are relevant and 58% of those have said that they are trustworthy. The majority of the local businesses generate the sense of ‘being specifically designed for the customers’ – this increases the brand recognition as well as the loyalty from the business.
Drives repeated sales: Because of the easy reach and comfortable purchasing features of the neighborhood stores, local internet marketing drives repeated sales. Easy reach of local businesses enables ‘in-the-moment’ action through the customers. To avail some great benefits of offers and deals, customers usually prefer local stores.
Once a customer is comfortable with your store as well as the offer, he or she is more likely to visit it more than once. Further, repeated sales coming from a customer also assure a successful ‘word-of-mouth advertising’.
Improves customer experience: Location based marketing is very crucial in providing good customer experience since a customer is more prone to see for your nearest store for his need in the times during the emergency and by localizing your site, you are more likely to arrived at his rescue in the duration of his need.
For this reason feature, local online marketing is most effective for businesses such as, doctors, lawyers, dentists, low-cost product sellers, home appliance retailers, auto dealers, etc.
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Online marketing tactics like local search engine optimization, local PPC advertising, site submissions in small business directories and ads with location specific keywords can present you with higher search engine results, therefore making you visible krvbxp the neighborhood customers whenever, they are looking for your small business.
Enables to track consumer purchasing history: Local website marketing establishes a 1-to-one relationship together with your customers. This lets you track the consumer purchasing history – like in which offers are customers increasingly checking-in the store, which kind of customers are usually visiting your store, how many repeated purchases were made, etc.
By measuring the impact of the present marketing strategies, you can design your future marketing plans accordingly. Local website marketing is beneficial for the parties – the businesses and the customers. If customers use local search to narrow down their options, businesses take the main benefit of local search, so they get to be the first options for the buyers.